Upper Austria designs fashion

Within the project Re-FREAM (Re-Thinking of Fashion in Research and Artist collaborating development for Urban Manufacturing) new production methods as well as materials and technologies for the fashion of the future will be developed.

Re-FREAM (Re-Thinking of Fashion in Research and Artist collaborating development for Urban Manufacturing) is a research project from the Haratech Company from Linz, the art University of Linz and partners from Germany, Spain, Israel, Italy and Switzerland. Within the framework of this project, designers from three cities, Linz, Berlin and Valencia, research into the fashion of the future. In the next few years, artists, designers and technicians will develop production methods, materials and technologies for the fashion of the future.

A very important motive to run this project was to bring the clothes production back to Europe, the so-called Urban Manufacturing: The city is the new production zone, where high-quality and design-oriented products are created. Moreover, the distance between manufacturer and consumer gets closer, as the buyer wants to know where the products come from.

The fashion of the future is smart and urban – and comes from 3D-printers.

In addition, it leaves room for innovation, creativity, individual manufacturing, as well as knowledge and innovation transfers through fashion designers and producers. In particular, 3D-print enables the application of environmentally friendly and electronic textiles, which are important for smart fashion.