1. Overview of practical cases
(1) Implementation background
Under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, in order to thoroughly implement the spirit of the important instructions of the General Secretary on “Implementing the National Big Data Strategy and Accelerating the Construction of Digital China”, we adhere to the principles of convenience and efficiency, and accelerate the implementation of “Internet + government services”. We earnestly implement the five major development action plans, promote the innovative application of transportation services, cultivate a new model of “ Mobility as a Service“ (MaaS), and solve problems such as inconcentration of various types of traffic information and untimely warning information for abnormalities in mass travel.
(2) Case introduction
Department of Transport of Shandong Province uses the basic data of the highway network, highway road condition information in the transportation industry, and information outside the industry such as weather, hydrology, geology, marine forecasts and disaster warning, tourist attractions and travel agency information to build a travel information service platform, providing comprehensive, real-time, and accurate road condition information to optimize public travel choices. We work hard to provide more convenient, thoughtful and efficient travel services for the people and various market entities.
2. Specific practices of practical cases
(1) Case details
Department of Transport of Shandong Province promotes the construction of a traffic travel theme data library, strives to build a highway public travel information service subsystem, and releases information such as highway road conditions and travel reminders in a timely manner to provide better information services for public travel.
Expressway condition information of the highway public travel information service subsystem has covered the basic data information of the road network of our province’s 6,756 km section of expressways, 475 toll stations, and more than 160 service areas, information on highway passenger transport schedules and ticketing, some ports, ferry, railway passenger stations and ticketing outlets, passenger airports, flights, subway of Jinan and Qingdao, 4A-level scenic spots in the province, etc. Up to now, 91,153 pieces of highway condition information and 312 pieces of travel reminder information have been released in the province. Up to now, Shandong Transportation Travel Service Network, WeChat official account of Shandong Transportation Travel Information Service, „Shandong Transportation Travel“ Sina Weibo, provincial-level 12328 information service subsystem and its hotline platform, etc. have all opened relevant traffic travel information inquiry and consulting services.
(2) Implementation result
Since the establishment of the system, 91153 pieces of highway condition information, 312 pieces of travel prompt information, and about 200 pieces of general national and provincial highway maintenance information in the province have been released. During the national holiday of 2020 alone, the system released 2,590 pieces of information about highway emergencies and toll station abnormalities. With multiple channels for information release and wide coverage, the public is allowed to keep track of the traffic information in a timely manner, improve their satisfaction and happiness in travel, and travel at their own will.
3. Innovative ideas and suggestions for practical cases
(1) Innovative ideas of case implementation
The highway public travel information service subsystem gathers basic road network data information, highway road conditions and other information in the transportation industry, as well as weather, hydrology, geology, marine forecasts and disaster warning information, tourist attractions and travel agencies, etc. outside the industry. Traffic travel information query consulting services are provided on Shandong Transportation Travel Service Network, Shandong Transportation Travel Information Service WeChat official account, „Shandong Transportation Travel“ Sina Weibo, provincial-level 12328 information service subsystem and its hotline platform.
(2) Promotion value
- Accurate, timely and effective release.
The accurate release of road information on the platform provides accurate information for travelers to choose a reasonable travel mode and route. The accuracy of data is the most important basis for making a choice. The choice of a reasonable transportation mode is the key to solving the congestion problem, and it is also the key to saving time for travelers.
- Precise guidance and intelligent distribution.
Precise guidance and intelligent distribution is realized by analyzing network storage traffic, conducting research and judgment on data, comparing data based on multiple individual portraits and making different routes in the same place and different routes from the same person, so that every choice is the most optimized route.
- Saving resources, time-saving and high-efficiency, and improving public satisfaction.
Every trip is verified by data, and every trip is a verification of the accuracy of the platform and a verification of the traveler’s reasonable choice. The establishment of a travel platform saves resources and travelers’ precious time and resources.